Fall in Love with web AR to build exciting applications with interactive digital experiences
Have you ever thought of just turning on your webcam and Boom! your head is on fire or you look like a batman or some celebrity or you are in the middle of the Bermuda triangle? if you have such fascinating dreams, then it's time to make your dreams come true.
yes! AR is the hottest technology nowadays and the interesting thing is it's not limited to android or iPhone but now AR is starting on the web as well. So to all the front-end lovers try some cool, amazing stuff happening around. We cannot just give life to static objects but can add animations and motions to 3D objects which can create an amazing virtual environment.
Companies like Google, Apple, Sephora are using web AR technology to attract customers. It's getting a spike from a marketing point of view. Companies are using AR to let buyers experience the product before buying it. Like you can see your face with cosmetics without purchasing or you give try to clothes, shoes, and jewelry, etc without even putting them in real.
In reality, we live in three-dimensional space but in fiction, we are trapped in a two- dimensional arena. Don’t you think this is the domain that has a high potential to grow?. In fact, the future belongs to AR.So, follow up!
One question might be popping in your head, What is web AR? so let's dig into some details.
It's basically a web-based digital technology, which allows users to have augmented reality experiences with no mobile app required, turn on their smartphone camera, scan the QR code and simply send users to a specific URL to access the webpage and enjoy interactive digital experiences. All you need to do is redirect the users to a specific URL by scanning the QR code. QR stands for “quick response”. It's basically a barcode that holds information. The data stored in a QR code can include website URLs, phone numbers, or up to 4,000 characters of text.QR codes send metadata information to existing applications on the device.
There are a few types of AR marker-based, marker-less, and location-based. They are pretty much the same showing augmented reality but Marker-based is the simplest and easy to implement. We can place text, image, video, audio, 2D/3D animations, 3D scene, 360 videos, game mechanics, objects, etc in marker-based
Lets discuss 9 ways to make web AR amazing
- Interactive product lables
Example: Kellog’s recently launched a campaign to help raise awareness for the work they are doing to support sports in schools. Through face filters, mini-games and a special message from Tony the Tiger the WebAR experience helped spread awareness and drive donations for the companies initiative.
- Try on products like facial tracking
Example: Viewtoo, a maker of fabric face masks, used WebAR facial tracking to help attract customers and increase their sales. This tech educate customer s to wear a face mask in a proper way.
- Indepth product information
Example: To help explain the advanced features of their latest line of golf clubs, Callaway turned to WebAR to give customers an in-depth look at the lines AI-powered design process, use of high strength titanium and new innovative shape. The experience was available exclusively at retail locations, also helping to drive in-store traffic.
- ‘Living’ Print Materials: Toyota Supra Launch
Example: In a recent campaign to help promote the new Supra, Toyota gave customers the opportunity to see the new sports car in their garage, take it for a short “test drive” and check out different paint options through a series of WebAR-powered magazine ads and posters.
- Personal Messaging
Using holographic technology distributed via WebAR
- Virtual Events:POT Noodles Career Fair
To help attract fresh young talent, POT Noodles turned to WebAR to help recreate their annual career fair booth complete with a live DJ, conference booths and a social lounge.
- Bussinees Cards
Tool maker Stanley Black & Decker recently took their business cards to the next level using WebAR, adding a to-scale measuring tape and click-through links to the company’s website and social channels.
These are just a few of the ways you can start thinking about how to use WebAR in the coming year. The technology is highly engaging, easily accessible and infinitely scalable. What could you do with WebAR to help your company leapfrog the competition in 2021?
visit thislink to see some interesting example https://rockpaperreality.com/web-ar/web-ar-examples/
